Enthuster Logo

The marketplace built for independent watch dealers — where collectors find them.

A professional storefront for every dealer. One search across every dealer for every collector. Free to start. No listing fees.

Free forever for your first 25 listings. No credit card.

For dealers

Everything your watch business needs.

Your professional storefront

A public dealer page at enthuster.com/store/<your-name>. Your branding, your inventory, your contact. No Shopify subscription, no Chrono24 fee.

Inventory that travels with you

Add a watch once. Track condition, reference, year, movement, case, box & papers. Mark as sold when it sells. Your data is yours: exportable, portable.

Found by the right buyers

Collectors browse across dealers, filter by reference and condition, and message you directly. Trust signals travel with every listing. No commoditization.

Pricing

Simple. Honest. Free to start.

Free

$0/mo

No card. No expiry.

  • Professional storefront on your domain
  • Up to 25 active listings
  • Watch-specific fields (reference, year, movement, box & papers)
  • Direct messaging with collectors
  • Storefront page-view count
  • No listing fees. No transaction fees.
For growing dealers

Pro

$49/mo

Cancel anytime.

  • Everything in Free
  • Unlimited listings
  • Detailed analytics — charts, referrer breakdown, conversion funnels
  • CRM — tag buyers, track interest
  • Document generation — invoices, purchase agreements
  • Priority placement in collector search

No listing fees on either tier. Optional 1–2% facilitation fee on transactions completed through Enthuster (launches with the commerce layer).

Stores on Enthuster

For dealers

How it works

1

Sign up + name your store

Pick a slug. Add your bio. Your storefront URL is live the moment you save.

2

List your first watch

Photo, reference, condition, box & papers. We capture the fields collectors search for.

3

Share the link

Drop it on Facebook, Instagram, email signature, iMessage. Every visit is yours.

Common questions

Is it free?+

Yes. Free to start, free for your first 25 active listings. We don't charge listing fees. Paid plans add unlimited listings, CRM, and document generation ($49/mo).

How does Enthuster handle trust between collectors and dealers?+

Every dealer has a permanent public storefront on enthuster.com: a verifiable identity that's the opposite of an anonymous marketplace listing. Trust signals (member-since date, active listings, social links) live on every storefront so you can evaluate a dealer before you message. Vouches and verified-dealer status are coming.

Do collectors need an account to browse?+

No. Storefronts, listings, and browse are public. You only need an account to save searches, message dealers, or save listings. The auth wall is on actions, not surfaces.

How is this different from Chrono24?+

Chrono24 commoditizes dealers: listings appear next to anonymous sellers; your brand isn't the focus. Enthuster gives each dealer their own page, their own URL, their own identity. Collectors find watches AND dealers, not faceless SKUs.

How is this different from WatchTrack or WatchTraderHub?+

Those push your listings to your own Shopify or eBay store: siloed islands. Enthuster unifies it: collectors browse across every dealer in one place. No Shopify required.

What about Facebook, Instagram, or other social platforms?+

Keep using them. Drop your Enthuster storefront link in your bio. Buyers who see a watch you post can check your full inventory in one tap. We're a layer on top of social, not a replacement.

Get listed in 5 minutes.

Sign up free. Set up your store. Share the link anywhere.