BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex product, BowFlex 2000X, was created in 1986. BowFlex products now range from cardio machines, adjustable dumbbells, and home gyms.